Course Goal
After the class, you will learn:
1. Fundamentals of Digital Marketing
2. Intro to SEO and Website Development
3. Intro to Email Marketing
4. Intro to Social Media
5. Intro to Advertising
Course Overview
【Course Introduction】
Digital marketing is promoting services or products through the use of electronics or the internet. Nowadays it is a vital component to many competitive companies. It builds up a brand and helps promote brand awareness. Digital marketing comes in various channels, and strategies vary on the industry and your target customers. It is measurable and allows you to reach people around the world in a more cost-effective way than traditional marketing.
【Course Time】
Online Learning 2 hours
【Lecturer】
Vivi Liu / Schneider Electric, Digital Marketing Communications Assistant
Outline
Course Content
- 1. Fundamentals of Digital Marketing
- 2. Website Development
- 3. Content Marketing
- 4. Digital Advertising
- 5. Email Marketing
- 6. Social Media
- 7. Search Engine Optimization