Course Goal
1) Understand how to think analytically, learn the theory of analysis/logical reasoning
2) Learn why Facebook is a fantastic platform to promote and advertise.
3) Be able to create a campaign from scratch
4) Operate and adjust Facebook budgets and analyse basic data
5) Be able to navigate and manage Meta tools on Facebook
6) Learn why Facebook is a fantastic platform to promote and advertise.
7) Understand the general idea of ads on social media
8) Notice and "judge" ads based on objective criteria
Course Overview
【Course Introduction】
1) Advertising on Facebook: Promotion vs Advertisement
2) Campaigns - metrics; objectives breakdown; campaign levels; campaign setup step-by-step
3) Data Analysis in Marketing
4) Marketing Campaign Case Study
5) Facebook Marketing 101
6) Platform Management: What tools are there?
7) Ads Basics: The Dos and Don'ts
8) Ads Examples (short case studies)
【Course Time】
Online Learning 1 hour
【Lecturers】
Michael Glasek 王昊明, Marketing Expert & Business Analyst, Swem Brand & MarTech Consultants Inc.
Outline
Course Content
- Facebook campaign setup, optimisation and analytics