Course Goal
● Understand the applications of big data analytics in the field of digital marketing
● Learn about specific cases of big data analytics in digital marketing
● Study the RFM (Recency, Frequency, Monetary) model
● Understand the five major obstacles to big data marketing
● Learn about the process of big data analysis
Course Overview
【Summary】
In today's data-driven world, the application of big data has become increasingly widespread. Meanwhile, the development of emerging technologies such as AR, VR, and artificial intelligence is also progressing rapidly. Through this course, international students will learn more about the applications of big data in the field of digital marketing and better prepare themselves for future employment in the business market.
【Course Time】
Online Learning 1 hour
【Lecturers】
Cheng Li Keng, Professor of National Taipei University of Education
Outline
Course Content
- Evolution of marketing
- What is Big Data Marketing?
- New Consumer Segmentation
- Introduction to RFM Model
- Five major obstacles to big data marketing
- Big Data Analysis Process
- Conclusion